“The Calling Bell” is an original brand concept and website that holds space in a fictional setting. With my love for ‘Dungeons and Dragons,’ and the fantasy genre as a whole, I wanted to create a website and company that pays respects to what I enjoy.

The concept for “The Calling Bell” comes from the idea of Paladins, or knights, who take up oaths to gain power in order to carry out tasks or personal missions. It is a fictional tavern that protects Paladins from breaking their oaths if it prohibits them from indulging in certain foods or beverages. When thinking about how someone would use the website, I thought of the colors, accessibility, and how easy it was to navigate. The colors are muted, yet rich, to make it easy on the eyes and give off an inviting tone. To align with the goal of the website, the fonts I chose were minimal and elegant. The website does not have a complex layout so the user experience is easy and accessible. The hardest part about coming up with this concept was figuring out what type of food it would sell, and how to make it sound appetizing!